Transforming bitter gourd field into fortunes.

Kaviyarasan, from Pollachi, has made significant strides in bitter gourd farming over the past few years, particularly by adopting advanced techniques like drip irrigation. Initially, despite his efforts with water-soluble fertilizers, his yields fell short of expectations. However, after learning about Yara fertilizers from a neighboring farmer, he decided to give them a try.

For the past two years, Kaviarasan has consistently used Yara fertilizers in his cultivation practices. This shift has led to exceptional yields and high-quality produce, which not only meet his expectations but also fetch better prices in the market compared to those grown with other fertilizers.

Thanks to his positive experiences, Kaviarasan has become a strong advocate for Yara fertilizers among his farming peers. His satisfaction with the results highlights the effectiveness of Yara’s products in enhancing agricultural productivity. His success story serves as an inspiration to fellow farmers striving to improve their yields and product quality.